Culture and business

Key success factor Leaders know that organisational culture is a core factor in success or failure to meet business objectives.
Culture is about the underlying assumptions guiding people’s beliefs and behaviours.Simple but vital.

When the culture of your organisation is not aligned with your goals, the result is inefficiencies and behaviours that limit and drain the enterprise. By contrast, a healthy, aligned culture underpins employee engagement, customer satisfaction, innovation, growth and market leadership. For business leaders, it is a critical lever for turning strategy into reality, driving performance and creating competitive advantage.

  • An aligned culture underpins your ability to:
    • Build an innovation organisation to leverage new opportunities
    • Sustain high-level performance and growth
    • Enable digital transformation by creating digital mindsets
    • Create a diverse and inclusive organisation
    • Tighten focus on customer solutions to build market share
    • Enhance employee well-being

Board responsibility And there is now growing pressure from regulators to make managing culture part of corporate governance. The 2019 corporate governance code for UK-listed companies states, for the first time, that a Board’s duty is to “establish the company’s purpose, values and strategy, and satisfy itself that these and its culture are aligned”.

Yet many business leaders overlook the impact of culture on their business because they lack a clear way to measure it. Until now


Culturelytics has created the world’s first AI-powered culture analytics platform that measures organisational culture and its financial impact.

We combine the power of advanced algorithms with the latest behavioural science, to bring granularity and business focus to managing organisational culture.

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  • Our platform allows business leaders to:
    • #Know your CCQ™: your culture health score – a baseline for building the culture you need to succeed
    • Replace guesswork with science – with culture insights that are accurate, real-time, business focused, and actionable.
    • Measure the financial impact of cultural misalignment on your business.
    • Drive growth by aligning culture to your business vision.
    • Conduct ‘cultural due diligence’ for smarter investment decisions

Benefits to clients

This is more than an employee survey.

We give you a window on the culture of your organisation, helping you transform culture to drive success.


Our AI-powered products provide customised culture solutions for different business scenarios. In each case, we define culture and measure its financial impact, helping clients to make smarter investment decisions and build winning cultures.

Culture Genome

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Plan effective business transformations.

Measure current vs. optimum culture and build plans on data- driven culture insights that are tied to specific growth targets

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MnA Genome

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Conduct ‘cultural due diligence’ prior to merger or acquisition

Sharpen deal strategy: objectives, valuations, pre-deal interventions.

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Improve post-deal integration, to meet ROI goals.

Identify and address unforeseen impact of cultural misalignment on deal outcomes

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Continuous listening tool

Allows you to conduct ‘smarter’ continuous listening and track employee sentiment real-time for smarter interventions

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Friendly chat bot

Engages employees through smart conversations over the course of the employee lifecycle

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Continuous learning platform

Smart learning platform, using analytics to target strategic skills development.

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A clip from our recent webinar on Covid Careers. The first edition of our webinar series "CultureCalls - Dialing into the Future" focused on careers inching into the current post-pandemic scenario and what leaders can do to stay relevant.

The webinar featured industry icons ,

Pankaj Lochan
Group CHRO of Jindal Steel & Power Ltd

Ajay Venkatesh
People & Change, KPMG India

Bhaskar Kalale
CEO of Fifty5Plus

Click Here To watch full Webinar

Our Clients

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Rajnish Kumar

State Bank of India

“The business winners of the future will embrace advanced technologies while focusing on creating purpose-led cultures. Culturelytics Pvt Ltd are pioneers in helping companies do this, and we are pleased to have worked with them over the last year.”

Pradeep Burman

Chairman of Dabur

“We found Culturelytics' platform innovative and unique. Their data-based and scientific solutions add credibility and will help us in our journey to achieve market leadership. Wishing the team at Culturelytics the very best”

Mohandas Menon

President & Director at Ayurvet Ltd

“Good leadership must aim at defining and creating the most optimum cultural norms and mores within organizations to enable them to demonstrate outstanding and responsible growth”

Arun Maheshwari

Joint Managing Director & CEO, JSW Infrastructure

“We are on an ambitious growth path, acquiring and modernising key port facilities across the country. Our association with Culturelytics for new acquisitions to understand cultural gaps and determining effective steps for smooth integration helped us to bring in efficiencies, customer services and lasting belongingness among a new set of employees. Insight provided by Culturelytics is certainly of immense help to understand the unseen.”

Amit Damahe

Ex - KPMG in India

“We leveraged Culturelytics’ capabilities for a post-merger integration of two leading Asset Management Companies. The work involved designing a culture assessment framework, setting up a dashboard, conducting a survey and providing culture analysis as an outcome."

Ajay Venkatesh

Ex - KPMG in India

“Culturelytics is our exclusive partner for designing and executing culture transformation assignments. We have worked together on some engagements and have found the Culturelytics team to be extremely cooperative, competent and capable.”

Zahra Niazi

Bradford for Everyone

“Our partner Culturelytics is using advanced data analytics and behavioural science to give us clear insights into people’s attitudes and behaviours across the community, so we can target our programmes more effectively. They deployed their AI-powered chatbot Kaiwa for an initial workplace survey and it gave us new, sometimes surprising and vital insights into local work cultures, which are now helping us shape targeted training programmes for employers."

Our work

Our team

Our team in Bangalore and London brings together experts in human behavior and organizational development, business strategy and finance, and data analytics.


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