Measure culture.
Predict business impact.
Build stronger organisations.
Culturelytics uses proprietary frameworks, behavioural science and AI to measure organisational culture, identify business risk and help leaders improve performance — connecting culture to measurable business outcomes.
Culture is already shaping your results. Most leaders just can't see it.
For tomorrow's businesses, culture is a key opportunity and a source of risk. The impact of culture on the bottom line is increasingly clear.
Culture is now part of global governance standards and, like ESG, is becoming a compliance issue.
More than an engagement survey.
A data-powered window on culture.
We combine AI, behavioural science, proprietary IP and business analytics into one culture intelligence platform — the world's first 360° culture framework targeting business needs.
Artificial Intelligence
Our platform can analyse 9,000 patterns of behaviour to surface what really drives your culture.
Behavioural Science
Grounded in how leadership, values and behaviour actually shape outcomes.
Proprietary IP
CCQ™, the Culture Risk Indicator and the ALIGN Culture Framework — owned by Culturelytics.
Business Analytics
We predict the impact of culture on your bottom line for better C-suite conversations.
Robust Data Set
Benchmarks drawn from >6,000 companies, 60 countries and 24 sectors.
Product Technology
Short, smart surveys on any device; visually intuitive culture dashboards for leaders.
Enterprise Advisory
Global partnerships bring our solution to Human Capital advisory practices worldwide.
One connected system
Culture becomes a measurable business asset.
Research › IP › AI Products › Enterprise Application › Business Outcomes
Our IP-protected culture analytics products are grounded in original research and real-world application – a development cycle that continuously brings new value for our clients.
Research
- Culture & performance
- Why mergers fail
- AI & adaptability
- Leadership & trust
Intellectual Property
- CCQ™
- Culture Risk Indicator
- ALIGN Framework
- CCQi: the Culture Intelligence Report
AI Products
- CultureGenome: Culture transformation
- MnAGenome: M&A due diligence
- InGenome: Post-deal integration
- Beats / Kaiwa: Real-time employee listening
Enterprise Application
- API Readiness
- Scalability & Performance
- Security & Compliance
- Integration & Interoperability
Business Outcomes
- Accelerated growth
- Faster integration
- Employer of choice
- Lower attrition
A smart interface for leaders — see what's working, and what isn't
Traffic-light colour coding helps you prioritise action instantly. Your CCQ™ health score and Culture Risk Indicator sit alongside eight business-critical dimensions of culture.
Your overall culture health score, tracked over time.
The financial impact of culture on your business.
Actual Culturelytics dashboard — mobile view
Named to Forbes India's Select 200
Culturelytics was officially named to the Select 200 — Companies with Global Business Potential by Forbes India and D Globalist — recognised as a pioneering CultureTech platform that helps leaders manage culture as a strategic business asset. This recognition makes us part of an elite group of high-growth, innovation-led companies identified for their potential to shape global markets.
Your guide for shaping a culture to propel your future success
Let’s talk about your mandate — your business goals and the role culture plays in achieving them.
Smart. Easy. Flexible. Secure.
SmartBuilt for leaders.
Easy-to-use dashboards.
Board-ready decisions.
Every dashboard view answers three questions: where is the culture today, what does it mean for the business, what decisions can leaders take?
Your Culture Dashboard
Culture health score (84%) and Culture Risk Indicator (12%) — the two numbers a leader reads first.
Your business goals, the role of culture, and the demographics that locate your challenges.
Each dimension scored to prioritise action — from Leadership Pulse to INpressions.
Overview, stock price, social media and news — culture read alongside company performance.
Made for teams on the move
Short, smart surveys taken anywhere, anytime, on any device, in different languages, in just a few minutes. The dashboard is just as clear on a phone as in the boardroom.
- ✓Mobile-first dashboards — the full culture genome in your pocket.
- ✓Multi-language surveys that avoid respondent fatigue.
- ✓Demographic slicing to pinpoint culture risk for targeted, cost-effective interventions.
Mobile dashboard view
A simple way to diagnose organisational culture
We use a robust 4-step process to turn smart data into leadership insight.
1 · Mandate
We understand your business objectives and why culture matters to achieving them.
2 · Inputs
Selected HRIS data (GDPR/CREST secure), a short proprietary survey, a 360° web scan of employee voice, and selected financial data.
3 · Analysis
We run the data through our AI-powered platform — 9,000 behaviour patterns, benchmarked against 6,000+ companies, 60 countries, 24 sectors.
4 · Output
Data-driven culture insights in a smart interface for leaders, sliced along multiple demographics.
One platform, 5 products.
Whatever your business need is, we offer targeted culture solutions.
Employee engagement
Monitor & motivate: well-being, diversity & inclusion, digital mindset, customer focus.
Continuous real-time employee listening for smarter interventions.
Uses analytics to transform learning into real behaviour change.
Cultural transformation
Change how the organisation thinks and works, to win in an evolving marketplace.
Measures current vs. optimum culture, to plan effective business transformations.
Business expansion
Mergers & acquisitions: ensure that culture supports ROI goals.
Conducts cultural due diligence to sharpen deal strategies.
Improves post-deal integration, to meet ROI goals.
Enterprise-grade confidence in how data is handled
Large clients need certainty that organisational and employee data is protected. Our data is secure and standards-aligned.
GDPR and CREST-aligned data handling.
Clients retain ownership of their data.
Transparent, ethical and accountable use of AI.
Experts validate AI-generated insight.
Controlled access and secure storage.
Rigorous, defensible methodology.
Role-based access to sensitive views.
Employee information used responsibly.
Shaping strategy prior to a merger or acquisition
Challenge
Globally, mergers and acquisitions worth a total of nearly $5 trillion take place every year, driven by the need to:
- ✓acquire technology or talent
- ✓streamline when sectors converge
- ✓respond to shifts in customer behaviour
- ✓secure supply chain
- ✓gain access to new markets
The number of deals is growing rapidly, while they become more complex — involving multiple markets and industries. Studies show that 85% of mergers and acquisitions globally fail to create value. In more than 30% of these, cultural misalignment is one of the key reasons cited. Yet ‘cultural due diligence’ is virtually unknown.
Solution
Prior to a merger or acquisition, MnAgenome allows the buyer to perform data-driven cultural due diligence, determining how well the target company’s culture is aligned to the goals of the combined organisation.
The Value Adjustment Factor (VAF) measures the impact of cultural alignment or misalignment on the financial value of a transaction. It helps clients to shape deal strategies, adjusting asset valuation or planning pre-merger interventions.
Improving integration following a merger or acquisition
Challenge
Following a merger or acquisition, many companies find that the newly-created entity does not meet planned business objectives, failing to realise the anticipated value created by the merger.
The Performance Variance Factor (PVF) measures the impact of unforeseen cultural misalignment on post-transaction results and can be used to plan smart interventions to avoid erosion of value.
Solution
InGenome helps clients to assess the progress of integration and uncover cultural factors affecting post-transaction performance. Detailed cultural insights help companies to intervene and adjust integration strategies to build an organisation that will drive business results, through:
- ✓employee, team and leadership engagement across the organisation
- ✓effective communications that are continual, transparent and aware of internal and external sentiments
- ✓leadership that is closely involved, and able and incentivised to lead change
- ✓values that support the business mandate of the new entity
Smart, integrated engagement intelligence
An intelligent, flexible, real-time employee engagement tracker, targeted to your needs. Our AI-powered chatbot, Kaiwa (‘conversation’ in Japanese) engages employees through friendly, ‘smart’ conversations anytime, anywhere. Backed by our powerful AI platform and extensive database, you can slice the data in multiple ways to support your priorities for driving performance.
Design your own survey, or use one of our pre-built frameworks:
- ✓Employee Alignment — with your Organisation, Leadership, Team, and Job (OLTJ)
- ✓Employee Well-being — holistic assessment
- ✓Employee Lifecycle — understand their journey
- ✓Employee Belonging — Diversity, Equity & Inclusion
- ✓Employee Work-life balance and productivity
- ✓Build your own survey
To maximise the value of your employee data, combine periodic Beats check-ins with our in-depth Culture Genome culture assessments.
Overall index trend — last 6 quarters Illustrative
Culture heat map — dimension × function Illustrative
Business impact by driver Illustrative
Prioritised risk indicators Illustrative
The interactive demo uses illustrative placeholder data. The dashboard screenshots above are the actual Culturelytics product.
CCQ™, CRI & ALIGN
The world's first 360° culture framework targeting business needs — accurate, comprehensive and business-focused. This is more than an employee engagement survey; it's a data-powered window on the culture that drives performance.
Culture Coherence Quotient — your culture health score
CCQ™ measures how coherent your culture is across eight business-critical dimensions — each individually scored so you can track progress over time and prioritise action.
- ✓A single, trackable culture health score leaders can rally around.
- ✓Paired with the Culture Risk Indicator (CRI) — the financial impact of culture on your business.
- ✓Traffic-light coded to clearly prioritise action.
- ✓Demographic analysis for targeted, cost-effective interventions.
CCQ™ dimension profile
Culture Risk Indicator
Quantifying culture risk
We use data science to predict the likely impact of culture on the bottom line. Our Culture Risk Indicator (CRI) measures the likely impact of culture on your ability to meet revenue targets and on the efficiency of your employee spend.
Similarly, for M&A, our Value Adjustment Factor (VAF) predicts the impact of culture misalignment between buyer and seller on deal value, helping investors sharpen deal strategies to reflect one of the most critical factors in realising ROI goals.
Performance Variance Factor (PVF). The PVF measures the impact of unforeseen cultural misalignment on post-transaction results and can be used to plan smart interventions to avoid erosion of value.
For the first time, the ‘hard’ impact of something ‘soft’ like culture can be foreseen with greater confidence. Better investment decisions. Better leadership conversations. Better integration of culture into business strategy.
From diagnosis to measurable improvement
CCQ™ tells you where you stand. ALIGN is the structured path to improvement.
A repeatable route from insight to business outcome, so culture work becomes disciplined, prioritised and trackable — with recommended actions to improve alignment through initiatives, policies and processes.
- AAssess the current culture with evidence, not instinct.
- LLocate the gaps between strategy and behaviour.
- IIntegrate leadership and organisational systems.
- GGuide focused, prioritised interventions.
- NNavigate progress over time and strengthen outcomes.
Everything you need to know about your culture, in one place
The 8 dimensions of CCQ™ determine your ability to execute strategy. Clear, detailed intelligence on strengths, gaps and effective levers for change. Each dimension is individually scored and adapted to client needs. Together, they reveal your CCQ™ — how well your culture is aligned to your business objectives.
Values Assessment
Are your people's values aligned with the mission and vision? What values drive the organisation today — and what do people aspire to?
Influencer Networks
Who are the key informal influencers people actually turn to? Are they aligned with leadership — or are there functional silos?
People Speak
Your employer reputation: what are people saying about the organisation across the web?
Leadership Pulse
Is your senior leadership aligned? Understand their values, adaptability, promoter orientation and influence.
Adaptability Quotient
The inherent adaptability of your people — and where there is resistance to change.
Well-being Index
How employees are faring on purpose, health, challenge at work and relationships — using a proven 8-dimension framework.
Cultural Needs Scorecard
Culture Risk: the potential impact of misalignment on the efficiency of employee spend and future financial targets.
INpressions
How your employer reputation compares to competitors and your industry — vital for recruitment and retention.
The culture genome
Eight dimensions, one coherent picture — scored, benchmarked and tracked over time.
See it in the dashboardOur targeted assessments unlock the real financial value of culture for our clients.
Our culture assessments are helping clients execute strategy, meet targets and realise their vision.
Building a culture for sustained growth
Helped a $5B global steel manufacturer create a culture capable of sustaining industry-leading growth rates.
Enhancing well-being in a remote-first world
Helped an international lending institution enhance employee well-being in a remote working environment.
A customer-centric culture after acquisition
Helped a global bank create a customer-centric culture across the organisation following a major acquisition.
Seamless integration after a $100M acquisition
Ensured seamless integration for a global infrastructure company following a $100M acquisition of new port facilities.
Scaling growth without losing the edge
Helped a leading HealthTech company prepare for its next stage of accelerated growth while maintaining its cultural 'competitive edge' with talent.
Attracting the next generation of engineers
Helped a global engineering firm attract a new generation of engineers, combining legacy values of quality and integrity with a new focus on innovation and risk-taking.
Elevating customer experience through talent
Helped a government pension fund prepare for the future by empowering talent and elevating customer experience to enhance quality of life for retirees.
Shifting from B2B to B2C to unlock market potential
Helped a fast-growing, diversified conglomerate shift from a B2B to a B2C organisation to realise the market potential of their product range.
Build the culture today that you need for tomorrow.
Our culture analysis is organised around your need to build a future-ready business, not HR requirements. We help you bring culture into the C-Suite and Boardroom, where it belongs.
Accelerated Growth
Align culture with strategy to achieve accelerated growth rates.
Digital Transformation
Realise digital transformation by building adaptability and readiness.
Sharpen Customer Focus
Shape a culture that puts the customer at the centre.
M&A Integration
Integrate an acquired business — address culture gaps to meet ROI goals.
Embed Sustainability
Embed sustainable practices by walking the talk on culture.
AI Readiness
Fast-track AI adoption with insight on adaptability and influencers.
Leadership Effectiveness
Bring formal and informal leaders together as a force for change.
Talent Attraction & Retention
Improve employer reputation and cut costly attrition.
Culture & Business Risk
Detect culture-driven risk before it reaches the P&L.
As you build a culture for your future, our integrated culture data platform is your end-to-end measurement partner.
Set the culture baseline
Know your CCQ™. Is your culture today helping you achieve your business vision?
Clearly identify strengths, gaps, effective levers for change. Define targeted roadmap for culture transformation.
Know your CCQ™Implement
With our implementation partners, we offer support for implementing key culture change interventions.
Monitor
Kaiwa, our light-touch AI culture chatbot, can monitor employee response to interventions.
Measure culture progress
Track your CCQ™. Monitor progress towards the culture that will propel your future success.
Track your CCQ™CCQi — the Culture Intelligence Report
200K+ employee voices. One new insight, every month.
Intelligence Report
Culturelytics pioneered the use of behaviour and data science to help leaders build cultures for accelerated growth. Since then, we’ve analysed 200k+ employee voices across multiple industries and geographies.
In this monthly online series, we share new, sometimes surprising insights emerging from this work. Beyond the headlines, what does the data say about how culture really works?
Challenge assumptions. Bring the right questions to C-Suite discussions. Build smarter culture strategies for growth.
Welcome to CCQi, the Culturelytics™ Culture Intelligence Report.
Have you measured your CCQ?
Research reports, in partnership with leading institutions
Original research that grounds our framework — conducted with respected partners and made publicly available.
A Joint Study · October 2023
The Role of Boards in Managing Organisational Culture
The Role of Boards in Managing Organisational Culture
Found widespread agreement among board members that culture is a critical success factor determining their ability to execute strategy — but no clear, common understanding of how to perform their oversight role in this area.
Read report →
HR Practices Survey · May 2020
Cutting Through Crisis
Covid-19 and HR Practices
A survey of 300+ organisations across 20 sectors on the pandemic's impact on core HR practices — well-being, engagement, recruitment, compensation and learning — with a clear desire for better tracking of employee impact.
Read report →
Research Report · 2020
Impact of Culture on M&A
Impact of Culture on M&A
More than 85% of the $4 trillion in global M&A that takes place every year fails to create value — 30% due to cultural misalignment. This report revealed widespread demand for a 'culture due diligence' measurement tool.
Read report →CCQ™ & AI
At Culturelytics, we believe workplace culture is deeply human—and intelligently measurable.
Powered by our proprietary Culture Coherence Quotient (CCQ), we combine AI, Machine Learning, Natural Language Processing, and Large Language Models to deliver real-time, predictive insights into cultural alignment.
Moving beyond static engagement scores, CCQ creates dynamic culture maps that evolve with people, organisations, and the world around them.
This is AI with purpose: enabling leadership clarity, deeper human insight, and meaningful business transformation—turning culture into a living system and a lasting strategic advantage.
Understands what people say
Reads open-text feedback, comments and survey responses at scale — detecting sentiment, recurring themes and tone, and turning unstructured language into structured cultural signals.
Interprets nuance & context
Makes sense of nuanced, context-rich responses and summarises them into clear, leadership-ready insight — with plain-language explanations and recommended actions.
Predicts how culture shifts
Learns patterns across your data to anticipate culture risk and track how alignment evolves over time — moving beyond static snapshots to a living, predictive view.
Culturelytics in the media
Where Culturelytics and our leaders have been published — research, opinion and perspectives on culture, featured across leading media and industry platforms.
In the media
Do boards help shape organisational culture? 78% say yes
Do boards help shape organisational culture?
Coverage of our board-level research finding strong consensus that culture is a critical success factor — and where boards still need clarity on how to shape it.
Read article →
In the media · 2020
Cultural due diligence will become important in dealmaking
Cultural due diligence in dealmaking
Featured on why cultural due diligence is becoming essential to M&A — and how culture misalignment erodes deal value.
Read article →
Opinion
Responsible AI: the culture imperative for a digital Bharat
Responsible AI: the culture imperative
Why responsible AI is fundamentally a culture challenge — and what it means for building trust in a digital Bharat.
Read article →
PwC Assurance sector leadership conference
Cultural agility: bridging worlds
Cultural agility: bridging worlds
Smita Tharoor on cultural agility — bridging worlds and navigating difference across a globalised organisation.
Read article →What our clients are saying
Leaders across banking, infrastructure, healthcare and the public sector use Culturelytics to make the unseen visible.
Our association with Culturelytics for new acquisitions, to understand cultural gaps and determine effective steps for smooth integration, helped us build efficiencies, customer service and lasting belongingness among a new set of employees. Their insight has been of immense help to understand the unseen.
The business winners of the future will embrace advanced technologies while focusing on creating purpose-led cultures. Culturelytics are pioneers in helping companies do this, and we are pleased to have worked with them.
Partnering with Culturelytics has been invaluable. Their targeted, data-led culture assessment gave us a clear guide for ensuring our culture is future-fit to drive our ambitious vision for the future.
Culturelytics' AI-powered platform gave us new, sometimes surprising and vital insights into local work cultures, which are now helping us shape targeted training programmes for employers. They've been great partners.
Our global partnerships are bringing our solutions to the world
Adding value to Human Capital advisory
Our strategic alliance with KPMG India brings the power of our proprietary, data-led culture intelligence platform to KPMG’s world-leading advisory expertise to help organisations deliver measurable impact. Recognising that traditional culture assessments often fall short in connecting cultural health with financial impact, KPMG and Culturelytics joint offerings bridge this gap with an analytics-led, action-oriented approach to transformation.
Businesses today cannot afford to treat culture as intangible. With the right diagnostics, culture becomes measurable, manageable, and a key driver of competitive advantage. Together with Culturelytics our aim is to help organizations with a unique, actionable offering that blends advisory expertise with predictive analytics to deliver measurable impact.
Sharpening Professional Development strategies
Dale Carnegie is the world leader in professional training and development.
Our collaboration is designed to help target and track the impact of training and development programs. Culturelytics’ data-led insights on organisational culture – on factors such as values alignment, adaptability, and influence networks – help to ensure that training and development programs support organisational goals.
We make culture measurable
Culture is vital, but complex. We use science to help you unravel this complexity and give you the culture intelligence you need to succeed. We are building the future of culture for business, and we want to make culture a powerful enabler for your success.
Built on science and practice, not guesswork
Our framework began with a gap: 80% of M&A deals fail to meet planned ROI, and in 30% of those, cultural incompatibility is the leading cause — yet investors had no reliable way to assess that risk before a deal closed.
Grounded in practice
Extensive in-depth interviews and surveys with VCs, private equity investors, investment bankers and corporate strategy leaders shaped our 2020 report with Venture Intelligence, Impact of Culture on M&A — detailing the impact of culture on deal outcomes, and confirming strong demand for a culture due diligence tool.
Grounded in science
Wide-ranging consultations with organisational behaviour experts, to understand existing, proven organisational behaviour models, including Barrett's Values Centre, Harvard's well-being framework, Organisational Network Analysis and Stanford's adapted Rational Actor Model.
We combined this research into a unique new framework — incorporating aspects of proven models while adding other, new dimensions for a more comprehensive, business-focused assessment of culture and its impact on organisational goals.
We continue to conduct and publish primary research, keeping our framework scientifically current. See our research →
Depth across science, data and enterprise advisory
Our team spans behavioural science, data & AI, product engineering and enterprise advisory — combining research credibility with commercial focus.
Yeshasvini Ramaswamy
Recognised as a leading entrepreneur in India, bringing analytical and financial rigour to cultural transformation for Fortune 100 companies. Has incubated 40+ start-ups.
Smita Tharoor
Globally recognised expert in organisational development. Thought leader and TEDx speaker on Unconscious Bias, coach and facilitator. Based in London.
Dr. Radhika Joshi
Behavioural scientist with an MBA and engineering background. 10 years' experience across corporates and government, published on employee well-being and resilience.
Deepak Rahul
15 years leading end-to-end people practices and business development, with deep expertise in leadership development and an entrepreneurial background in finance and law.
Culture is a business technology, and culture intelligence is the new competitive edge.
Culturelytics decodes culture with behavioural science and responsible AI, allowing leaders to treat culture with the same strategic rigour as financial and operational metrics.
As workplaces grow more complex and globally interconnected, culture intelligence is becoming essential – not optional – for CEOs.
Your guide for shaping a culture to propel your future success
Let's talk about your mandate — your business goals and the role culture plays in achieving them.