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Culture and Business

Organisational culture is a core factor in determining success or failure in meeting business objectives. For example, studies show that 85% of mergers and acquisitions globally fail to create value. In more than 30% of these, cultural misalignment is one of the key reasons cited. Yet many business leaders overlook the impact of culture on their investments because they lack a clear way to measure it.

To address this need, Culturelytics has created the world’s first AI platform designed to define and measure organizational culture and its financial impact. Combining the power of advanced AI algorithms with the latest behavioural science, we provide decision-makers with the data-driven cultural insights they need to make informed investment decisions and build cultures that drive business success.

  • For the first time, business leaders can:
    • Go beyond anecdotes to gain accurate, reliable, actionable insights into organizational culture.
    • Measure the financial impact of culture.
    • Drive growth by aligning culture to the business mandate.
    • Conduct informed ‘cultural due diligence’ for smarter investment decisions.
    • Communicate better with investors about the impact of culture on ROI.

We are a global data analytics firm, with a dynamic team of experts in human behavior and organizational development, business strategy and finance, and data analytics, ready to find the right solution for your business.

Our Difference

We use a four-step process to provide our clients with smarter, clearer, more relevant data on culture than has previously been possible.

Design

We measure what matters, based an in-depth understanding of your business mandate.

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Design

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Inputs

Informed by the latest behavioural science, we collect smarter data.

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Inputs

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Analysis

We use the power of AI to analyse the data, turning the complexity of culture into clear insights.

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Analysis

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Outputs

You get data-driven culture insights that are clear, detailed and actionable.

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Outputs

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Our Products

Our AI-powered products provide customised culture solutions for different business scenarios. In each case, we define culture and measure its financial impact, helping clients to make smarter investment decisions and build winning cultures.

MnA Genome

Shaping strategy prior to a merger or acquisition

In Genome

Improving integration following a merger or acquisition

Culture Genome

Planning cultural transformation for business success

Beats

Engages employees through smart conversations over the course of the employee lifecycle

ELSA

ELSA uses AI-based tools to complete the employee learning cycle, transforming training into real behaviour change and improved performance.

Thought Leadership

KPMG Servey Report Cover Image

Cutting through Crisis: COVID-19 HR practices in India

Joint study by Culturelytics & KPMG India

KPMG Servey Report Cover Image

Impact of Culture on M&A

Joint study byCulturelytics & Venture Intelligence

Organisational Values and Culture.jpg

Global Covid-19 Culture Assessment

by Barrett Values Centre

Case Studies

Employee Health & Wellness company

Global Indian bank

Wealth Management Advisory firm

Global human capital management firm

Sharpening negotiation strategy prior to an acquisition

Managing the impact of culture on post-acquisition performance

Planning cultural transformation to support accelerated growth

Ensuring efficient, client-focused workforce post-Covid

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Amit Damahe

KPMG in India


“We leveraged Culturelytics’ capabilities for a post-merger integration of two leading Asset Management Companies. The work involved designing a culture assessment framework, setting up a dashboard, conducting a survey and providing culture analysis as an outcome."

Ajay Venkatesh

KPMG in India


“Culturelytics is our exclusive partner for designing and executing culture transformation assignments. We have worked together on some engagements and have found the Culturelytics team to be extremely cooperative, competent and capable.”

Rajnish Kumar

State Bank of India


“The business winners of the future will embrace advanced technologies while focusing on creating purpose-led cultures. Culturelytics Pvt Ltd are pioneers in helping companies do this, and we are pleased to have worked with them over the last year.”

Zahra Niazi

Bradford for Everyone


“Our partner Culturelytics is using advanced data analytics and behavioural science to give us clear insights into people’s attitudes and behaviours across the community, so we can target our programmes more effectively. They deployed their AI-powered chatbot Kaiwa for an initial workplace survey and it gave us new, sometimes surprising and vital insights into local work cultures, which are now helping us shape targeted training programmes for employers."

Our team

Our team in Bangalore and London brings together experts in human behavior and organizational development, business strategy and finance, and data analytics.

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