We use the power of AI to help leaders understand culture more accurately than ever before and provide data-based insights to transform culture for business success.
Organisational culture is a core factor in determining success or failure in meeting business objectives. For example, studies show that 85% of mergers and acquisitions globally fail to create value. In more than 30% of these, cultural misalignment is one of the key reasons cited. Yet many business leaders overlook the impact of culture on their investments because they lack a clear way to measure it.
To address this need, Culturelytics has created the world’s first AI platform designed to define and measure organizational culture and its financial impact. Combining the power of advanced AI algorithms with the latest behavioural science, we provide decision-makers with the data-driven cultural insights they need to make informed investment decisions and build cultures that drive business success.
We are a global data analytics firm, with a dynamic team of experts in human behavior and organizational development, business strategy and finance, and data analytics, ready to find the right solution for your business.
We use a four-step process to provide our clients with smarter, clearer, more relevant data on culture than has previously been possible.
We measure what matters, based an in-depth understanding of your business mandate.
LEARN MOREWe use the power of AI to analyse the data, turning the complexity of culture into clear insights.
LEARN MOREOur AI-powered products provide customised culture solutions for different business scenarios. In each case, we define culture and measure its financial impact, helping clients to make smarter investment decisions and build winning cultures.
Shaping strategy prior to a merger or acquisition
Improving integration following a merger or acquisition
Planning cultural transformation for business success
Engages employees through smart conversations over the course of the employee lifecycle
ELSA uses AI-based tools to complete the employee learning cycle, transforming training into real behaviour change and improved performance.
Cutting through Crisis: COVID-19 HR practices in India
Joint study by Culturelytics & KPMG India
Impact of Culture on M&A
Joint study byCulturelytics & Venture Intelligence
Global Covid-19 Culture Assessment
by Barrett Values Centre
Leaders typically measure and manage outputs and outcomes. But beneath the surface of these measures lie people’s beliefs and behaviors – the components of culture – that make the real difference between success and failure.
Founder, Culturelytics
It is culture that determines how an organisation will function. No matter how many financial exercises you engage in, during an M&A ultimately if the people are not aligned the new combined entity will not be able to function smoothly.
Chairman, Manipal Global Education
A leading philanthropist and a partner in multiple venture capital firms and PE firms. He has leading experience in the space of strategic acquisitions and startups
The right organizational culture and team morale are essential for any company's success. Quite often, and especially in merger situations, these softer issues are overlooked, leading to failed outcomes.
Senior Managing Director at Blackstone
Blackstone is one of the biggest PE funds of the world. It has crossed $12 billion investment milestone in India.
Culture compatibility is core to all M&A and needs to be monitored from time to time. At the end of the day, all M&A’s are initiated with the primary motive of keeping customers happy and engaged. No customers, no business. I strongly believe that the solution to a culture integration process should be reflective of the values that the customer chooses for us.
Executive Director, TVS Logistics
TVS logistics aims to achieve exponential growth through the strategic acquisitions it has already begun doing.
Investment economics matter, but the realization of those economics depends on people, their competencies and value systems. When it comes to understanding people & organizational fit, science complementing art is always welcome.
CEO and Managing Director, Unibic India
A strategist of repute. He is credited to have co-authored the strategy of re inventing brand Britannia and launch of Tiger brand in the mass market.
Culture only matters when it does, and then it really matters.
CEO, Currencycloud UK
In M&A deals cultural fit is as important as financial calculations. People associated with M&A deals in both organizations should be in a give-and-take mode to make culture work for the merged organization.
Group CEO Karvy
The criticality of culture in the success of M&A transactions is undeniable. In reality, the company that is acquiring will derive value only if there are deep and clear insights on how the integration will impact the cultural fabric of the combined entity, especially in people-intensive businesses. Lack of planning, or leaving it too late, will lead to talent erosion, including loss of the best people, or even client loss. To ensure value enhancement, the acquirer must eventually work towards a uniform culture that articulates expected behavior and values that will eventually lead to value accretion for shareholders.
Senior Managing Director MegaDelta Capital,Mumbai
KPMG in India
“We leveraged Culturelytics’ capabilities for a post-merger integration of two leading Asset Management Companies. The work involved designing a culture assessment framework, setting up a dashboard, conducting a survey and providing culture analysis as an outcome."
KPMG in India
“Culturelytics is our exclusive partner for designing and executing culture transformation assignments. We have worked together on some engagements and have found the Culturelytics team to be extremely cooperative, competent and capable.”
State Bank of India
“The business winners of the future will embrace advanced technologies while focusing on creating purpose-led cultures. Culturelytics Pvt Ltd are pioneers in helping companies do this, and we are pleased to have worked with them over the last year.”
Bradford for Everyone
“Our partner Culturelytics is using advanced data analytics and behavioural science to give us clear insights into people’s attitudes and behaviours across the community, so we can target our programmes more effectively. They deployed their AI-powered chatbot Kaiwa for an initial workplace survey and it gave us new, sometimes surprising and vital insights into local work cultures, which are now helping us shape targeted training programmes for employers."
Our team in Bangalore and London brings together experts in human behavior and organizational development, business strategy and finance, and data analytics.
18 Nov 2020
27 Oct 2020
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